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Emotional Design - How Interiors Affect Our Feelings and Behaviour

Ever walked into a room and felt an immediate sense of calm, or perhaps the opposite- a sudden surge of anxiety? That’s not just coincidence, it’s the power of emotional design at play. 


The spaces we inhabit have a profound impact on our emotions and behavior, subtly influencing our moods and actions. But how does this work, and how can we harness this knowledge to create interiors that not only look beautiful but also make us feel our best? Let’s dive into the fascinating world of emotional design.


The Psychology of Space

Our environment shapes our mental state, often in ways we don’t consciously realize. Certain colors, textures, lighting, and layouts can evoke specific emotional responses.


 For example:


  • Colors: Blues and greens are often associated with calmness and tranquility, while reds and yellows can evoke feelings of warmth or energy. However, too much of any color can have adverse effects; an overly blue room might feel cold or detached, while an abundance of red can lead to overstimulation.

  • Lighting: Natural light has been proven to boost mood and energy levels, whereas harsh artificial lighting can cause strain and discomfort. The use of dimmable lighting or layering light sources can create a more adaptable and emotionally supportive environment.

  • Textures: Soft, plush materials can create a sense of comfort and relaxation, while hard, rough textures might convey strength or ruggedness but could also feel unwelcoming if overused.

  • Layouts: The flow of a space can affect how we move and feel within it. Open, uncluttered layouts can make us feel more liberated, while cramped, crowded spaces can induce stress or anxiety.


The Science Behind Emotional Design 


Studies have shown that our surroundings can significantly affect our stress levels, productivity, and even our mental health. For instance, environments that incorporate natural elements or biophilic design—a concept that seeks to connect occupants more closely to nature—can reduce stress and enhance well-being.


Fact: A study by the University of Minnesota found that people working in environments with natural elements reported a 15% increase in well-being, 6% increase in productivity, and 15% higher level of creativity.


Additionally, the way spaces are designed can either promote social interaction or discourage it. In workplaces, for example, open-plan layouts might encourage collaboration but can also lead to distractions and stress if not carefully managed. In homes, living areas designed to flow naturally into one another can create a sense of community and togetherness, fostering stronger relationships among occupants.


Problem: Overlooking the Emotional Impact of Design


One of the biggest mistakes in interior design is focusing solely on aesthetics while neglecting the emotional impact a space can have on its inhabitants. It’s easy to get caught up in trends or what looks good in a magazine, but without considering how these elements make people feel, the result can be a space that’s visually appealing but emotionally cold or even unsettling.


Solution: Designing with Emotion in Mind


  1. Identify the Desired Emotional Response: Start by considering how you want people to feel in the space. Is it a tranquil retreat, a lively social hub, or a productive work environment? This will guide your choices in color, lighting, and layout.

  2. Incorporate Personal Elements: Spaces that reflect personal interests, memories, or values are more likely to evoke positive emotions. This could be through art, photographs, or even specific furniture pieces that have sentimental value.

  3. Balance Aesthetics with Comfort: While style is important, it shouldn’t come at the cost of comfort. Choose furniture that’s not only beautiful but also inviting and practical. Soft furnishings, cozy corners, and accessible design elements all contribute to a space that feels as good as it looks.

  4. Use Lighting Thoughtfully: Layering different types of lighting—ambient, task, and accent—allows for flexibility in creating different moods. Dimmer switches, natural light, and strategically placed lamps can all play a role in setting the emotional tone of a room.

  5. Consider Sensory Experiences: Don’t just design for the eyes—think about how the space will feel, sound, and even smell. Textures, acoustics, and scents all contribute to the emotional atmosphere of a room. For instance, the gentle rustling of indoor plants or the soft hum of a water feature can add a soothing sensory layer.


Visualizing Emotional Design: A Case Study

Imagine a small urban apartment designed for a busy professional who needs a space to unwind after a hectic day. The designer chooses a color palette of soft blues and earthy tones to evoke calmness. The living room features a plush sofa with a throw blanket, inviting relaxation. Large windows with sheer curtains allow natural light to flood the space during the day, while a combination of floor lamps and table lamps provide a warm glow in the evening.


To create a sense of tranquility, the designer incorporates natural elements such as potted plants, a small indoor fountain, and wooden accents. The layout is open yet defined, with a cozy reading nook by the window—a perfect spot for quiet reflection. The overall effect is a space that not only looks serene but feels like a personal sanctuary.


Understanding Emotional Design

Q: How can I make a small space feel more relaxing?

A: Use light, calming colors, and incorporate natural elements like plants. Opt for furniture with soft, rounded edges to avoid harsh lines that can make a space feel cramped. Add layers of lighting to create a cozy atmosphere, and include personal touches to make the space feel more inviting.

Q: Can emotional design be applied to office spaces? 

A: Absolutely. In fact, it’s crucial for productivity and employee well-being. Consider colors that promote focus, such as shades of blue or green, and ensure the space has adequate natural light. Ergonomic furniture and areas for relaxation or social interaction can also contribute to a more emotionally supportive work environment.

Q: What’s the best way to balance aesthetics and emotional impact?

A: Start by identifying the emotional response you want to evoke, then choose design elements that align with that goal. It’s about finding harmony between visual appeal and the sensory experience of the space. Remember, a room should not only look good but also feel good to be in.


Designing with Heart

Emotional design isn’t just a trend—it’s a fundamental approach to creating spaces that resonate with the people who inhabit them. By understanding how different design elements affect our feelings and behavior, we can create environments that are not only beautiful but also deeply nurturing and supportive. Whether it’s a home, an office, or any other space, designing with emotion in mind ensures that the environment serves its most important purpose: enhancing the quality of life for those within it.


Ready to design a space that touches the heart as well as the eye? 

Contact Pure Cube Design to explore how we can bring emotional design to your project.



 
 
 

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